With offices in 27 countries and six continents, the headquarters was envisioned to serve as an international meeting and training hub for clients and employees. The rebranding of the global corporate image was achieved through the transformation of the lobby, executive offices, and conference center.

MSA also proposed a wayfinding signage system to complement Kendle’s brand identity and the interior space. Vivid blue room signs and wall mounted directional signs visually pop on the minimalist wall surfaces. The sign design tie into the backlit 3Form recesses featured throughout the offices. The wayfinding system creates interest and attention while performing their functional requirement of providing information and direction.