Café MSA

2022 Holiday Mailer
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Spanning several decades, our firm sends a special mailer to friends, partners, and clients to celebrate the holiday. These mailers are custom made in-house with the intention to connect in a memorable and interactive way.

Coffee on Table with card

Collaboration and Development

The 2022 mailer included a collaboration between our firm and a local coffee shop. The overarching theme of this mailer was “Building Through Growth” which reflected on how we have all grown throughout obstacles and strengthening connections.

Local coffee brewer, Deeper Roots, developed a custom blend with our team and given a unique name. Our Graphics Department collaborated with our Marketing Department to design a custom sticker and card to accompany the gift and provide a cheerful holiday message from our MSA team. The sticker features hand sketched plants native to multiple project locations, printed on holographic material to bring excitement and visual interest against the black coffee bag. The color palette is an eccentric take on the holidays to be inclusive of all celebrations. The card includes sketches of projects completed in 2022 with pink foil embellishments. Scanning a QR code reveals an animated video with additional messaging and content. On the reverse side is a message from company founder, Michael Schuster, which speaks to our theme of strengthening connections and spreading joy.

Front and Back Card
Close up - Bag and Card
Card Close Up - Pink foil
Mailer with Coffee and Card