Cincinnati Reds

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In preparation for the 2015 MLB All Star game, the Cincinnati Reds charged MSA Sport with the task of breathing new life into the original-to-the-stadium, 15 year old Riverfront Club concept. MSA responded by removing a large wall of glass, allowing the sounds of the ballpark to infiltrate the club, and helping to transform the formerly sterile, white table-clothed interior into premium, tiered seating pods with luxurious custom-designed “thrones.” The bar and lounge received a makeover as well. Playing upon the history of the ball club, the space was rebranded, “The Handlebar” and received new graphics, finishes, custom furniture, and a new handlebar-shaped concrete and decorative metal bar with a matching wood-slatted soffit suspended above. Cutting edge audio/video technology was then incorporated to create an experience unlike anything in the stadium.

The Bootlegger gives fans the feel of walking into an old-time bar while also moving some of the concession lines out of the concourse walkway. As referenced by its name, The Bootlegger’s interior is inspired by the Speakeasies of the Prohibition era with intricate millwork, tile flooring and decorative ceiling panels. The open layout creates an inviting space for fans who are in need of a respite from the elements.

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